Training Programs: Marketing Training

Marketing Planning

Description: This training provides participants with an intense course where they learn to prepare a Marketing Plan. Participants learn how to market their own business, make their products more appealing, grab the customer’s attention and work their persuasive skills in order to sell their products or services. The program is structured to be completed in one year of intensive classroom training followed by one-on-one technical assistance to help each business owner through the start-up phase or the expansion of his/her business.

At the conclusion of the classroom portion of the program, each participant presents his/her business and/or marketing plan to a panel of bankers, government officials and other business planning experts for some real-world feedback on their business concepts.  

Development and presentation of a business plan and or marketing plan is among the requirements for successful completion of the Strategy Planning and Marketing Tools Training programs. This program is sponsored by CDBG Fund through the City of Hartford.

Intended Audience: Business owners whose businesses are located in the City of Hartford or a Hartford resident interested in opening a business. The business must serve primarily a low and moderate income residential area.

Requirement: Provide proof of residency of the City of Hartford. Certificate of completion will be provided at the end of the program. 

No Fee

Course Length: 21 Hours. Two days a week. 6:00 PM- 9:00 PM


Customer Service

Description: This program provides a solid foundation in customer service systems from which students learn concepts and skills necessary to perform effectively in a customer-driven service economy. This course will focus on the concepts and applications of communications, strategic planning, teamwork, coaching, and vision-building, as well as an introduction to total quality management. This course emphasizes the importance of development and retention of repeat customer and business buyers. Multiply business effectiveness by motivating employees and helping people to be more effective as they accomplish more during interactions in less time while enhancing interpersonal relationships. Help people enhance their performance by providing them with feedback they are willing to accept and upon which they are able to act. Learn how to establish good interpersonal working relationships and develop the ability to spark action in others.

Intended Audience: All employees up through mid-level managers.

Requirements: No experience necessary. To receive certificate of completion, participants are required to attend and participate in the graduation ceremony.
 
No Fee


Presentation Skills and Public Speaking

Description: This training is designed to encourage students to develop their speaking and listening skills in order to become more confident communicators. The training introduces participants to communications as an interactive process and emphasizes developing effective public presentation skills.

Intended Audience: Individuals interested in improving their communication skills.

Requirements: No experience necessary. To receive certificate of completion, participants are required to attend and participate in the graduation ceremony.
 
No Fee

Course Length: 12 Hours. Four days. 5:00 PM- 8:00 PM
 

Sales Techniques

Description: Introduction to the principles, methods and techniques of selling and the application of these principles through individual sales demonstrations.

Intended Audience: Business owner and/or employees in the sales department

Requirements: No experience necessary. To receive certificate of completion, participants are required to attend and participate in the graduation ceremony.

No Fee

Course Length: 6 Hours. Two days a week. 5:00 PM- 8:00 PM

  

 

 

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